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2 weeks ago
WTF?For the March 2011 release of OED Online, we have selected for publication a number of noteworthy initialisms—abbreviations consisting of the initial letters of a name or expression. Some of these—such as OMG [OMG int. (and n.) and adj.]: ‘Oh my God’ (or sometimes ‘gosh’, ‘goodness’, etc.) and LOL [LOL int. and n./2]: ‘laughing out loud’—are strongly associated with the language of electronic communications (email, texting, social networks, blogs, and so on). They join other entries of this sort: IMHO (‘in my humble opinion’) [IMHO at I n./1], TMI (‘too much information’) [TMI at T n.], and BFF (‘best friends forever’) [BFF at B n.], among others.
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The new sense added to heart v. in this update may be the first English usage to develop via the medium of T-shirts and bumper-stickers. It originated as a humorous reference to logos featuring a picture of a heart as a symbol for the verb love, like that of the famous ‘I ♥ NY’ tourism campaign. Our earliest quote for this use, from 1984, uses the verb in ‘I heart my dog’s head’, a jokey play on bumper stickers featuring a heart and a picture of the face of a particular breed of dog (expressing a person’s enthusiasm for, say, shih-tzus) which itself became a popular bumper sticker. From these beginnings, heart v. has gone on to live an existence in more traditional genres of literature as a colloquial synonym for ‘to love’.