This is good advertising?

I keep seeing adverts on TV these days in which the central character, call him or her the "hero" since that person's actions are what the spot is all about, behaves like a real asshole.

In a Sprint commercial, a doctor, busy texting while his football player/patient worries about his injured leg, callously tells him the leg is shattered but not to worry since he, the doc, has cheap texting services.

In a Direct TV commercial, a waitress wrings a dishtowel into the drinks of a table full of patrons who are watching a football game (The Eagles, at least in this market) because she feels they are self-centered jerks.

These things are supposed to inspire me to buy the products they promote? How exactly? What the hell are they thinking?